Analisis Pengaruh Marketing Mix dan Brand Awareness Terhadap Purchase Intention Produk Mixue di Kota Batam
نویسندگان
چکیده
Tujuan dari penelitian ini adalah meneliti pengaruh marketing mix, e-wom serta brand awareness terhadap minat beli produk Mixue. Populasi Ini masyarakat Kota Batam yang merupakan konsumen Penelitian bersifat kuantitatif. Data primer dikumpulkan dengan menyebarkan kuesioner menggunakan metode non-probability sampling jenis purposive sampling. Hasil menunjukkan bahwa terdapat signifikan pada product purchase intention. tidak adanya price place
منابع مشابه
How Point-of-Sale Marketing Mix Impacts National-Brand Purchase Shares
Purchase shares of major national-brands in consumer packaged-goods industries vary substantially across stores, both between geographic markets and across stores within markets. This paper measures the extent to which the variation in national-brand purchase shares depends on four store-specific marketing mix factors: prices, assortment shares, features and displays. These variables are tradit...
متن کاملThe impact of brand equity on price premium, brand extension, brand preference and purchase intention
One of the most valuable assets of each firm is the brand of that firm. Whatever the �brand equity is more in the consumers, mind, the firm can gain more benefits from the consumers in its shadow. The continuous controlling of this concept is as a necessary step in its effective management. In recent decades, studying and searching about the brand has allocated a special position in different d...
متن کاملAnalisis dan Sintesis Sinyal Suara
Audio signal information with high quality would help the television audience to increase the perception of the information displayed. Transmission channel capacity will become limited, while the need of channel communication is increased. The research aim is coding the audio signal on the low bit rate for saving the channel communication usage for digital television broadcasting. The research ...
متن کاملAnalisis Keamanan Protokol Secure Socket Layer (SSL) Terhadap Proses Sniffing di Jaringan
Development of information technology, especially in the field of computer network allows the exchange of information faster and more complex and the data that is exchanged can vary. Security of data on communication in the network is a major thing. Secure socket layer (SSL) is the solution to the problem, but further research on the security of the SSL protocol transactions should be done to d...
متن کاملPengaruh Perangkat Server Terhadap Kualitas Pengontrolan Jarak Jauh Melalui Internet
Internet sangat membantu dalam memperbaiki kualitas kehidupan manusia. Hampir semua bidang kehidupan manusia dapat diakses menggunakan internet. Manusia terbantu dengan adanya internet yang menyediakan segala macam informasi yang dibutuhkan. Seiring dengan perkembangan infrastuktur jaringan internet maka pengontrolan jarak jauh mulai berubah menggunakan media internet. Pada penelitian ini digun...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Jurnal pemasaran kompetitif
سال: 2023
ISSN: ['2598-0823', '2598-2893']
DOI: https://doi.org/10.32493/jpkpk.v6i3.30239